Everything Built Into The Social Media Platform
An in-depth breakdown of our publishing engine, approval portals, visual calendar, security safeguards, AI integration, and analytics stack.
Facebook Pages & Reels Publishing
Direct API publishing to Facebook Pages. Supports standalone text, links, multi-photo albums with unpublished photo attachments, native video upload, and 3-step Reels upload flow.
- Pages only (No personal accounts) for maximum stability
- High quality Reels flow with automatic aspect checking
Instagram Business Carousels, Reels & Stories
Full container-based publishing flow. Supports single images, Carousels (up to 10 mixed or uniform items), Reels, and Stories with automatic status polling until finished.
- Automated First Comment posting upon publish
- Content publishing limit protection to avoid API ban
YouTube Videos & Shorts with SEO
Resumable large video insertion with rich metadata: Title, Description, Tags, Category, Privacy status, Synthetic Media disclosure, custom thumbnails upload, and automatic Shorts detection.
- Shorts auto-detection for vertical videos under limit
- Custom thumbnail attachment via thumbnails.set
TikTok Direct Video & Interaction Controls
Direct Post API integration via PULL_FROM_URL. Enforces dynamic creator_info permissions: custom privacy levels, duet/stitch/comments toggles, and commercial content disclosure.
- Dynamic privacy dropdown from creator info
- Commercial disclosure toggles (Brand & Own business)
Per-Channel Caption Overrides
Write one base caption for all channels, with the ability to override text, hashtags, or formatting specifically for any network without creating separate posts.
- Single source of truth with granular customization
Real-Time Platform Validation
Validates captions length, media count, aspect ratio, duration, and required fields against config/platforms.php before scheduling, preventing publishing rejections.
- Clear inline error diagnostics per channel target
Drag-and-Drop Visual Content Calendar
Comprehensive interactive calendar view (Month, Week, List). Drag any scheduled post to a new date/time with immediate automatic re-dispatch in background queues.
- Click empty slot to compose immediately at that time
- Filter by Brand, Channel, and Post Status
Automated Brand Posting Queue Slots
Define recurring weekly optimal times for each brand (e.g. Every Monday 10 AM, Thursday 8 PM). Clicking "Add to queue" automatically picks the next vacant slot.
- Prevents post clustering and maintains consistent cadence
Precision Multi-Timezone Architecture
Every brand configures its own native timezone. All database timestamps and Redis queue jobs run on strict UTC, while users and calendars interact in the brand local time.
- Seamless daylight savings and global brand handling
One-Click Client Approval Portal (No Login)
Generate cryptographically signed, expiring links for external clients. The client opens the link on mobile or desktop, previews full posts per channel, and approves or rejects with feedback in one click.
- Eliminates WhatsApp & email chaos completely
- Single-decision security: links expire automatically
Granular Roles & Brand-Level Isolation
Four distinct workspace roles: Owner, Admin, Editor, and Viewer. Granular brand access control allows assigning editors to specific brands only, safeguarding sensitive client assets.
- BelongsToBrand global scopes filter all queries
Internal Team Review & Discussion Threads
Collaborative commentary thread on each draft post. Content writers, designers, and managers can exchange feedback, tag adjustments, and track version revisions before client dispatch.
- Audit history of approval and rejection decisions
Cross-Network Comments Feed
Aggregates audience comments from Facebook, Instagram, and YouTube into a unified moderation dashboard. Hourly background sync plus instantaneous Meta Webhook feeds.
- Never miss an inquiry or potential sales lead
In-Dashboard Quick Reply Engine
Respond to customer comments on Facebook, Instagram, and YouTube directly from the app without opening native social apps or logging into client accounts.
- Mark resolved status to track customer care workflows
Cross-Platform Growth & Engagement KPIs
Comprehensive audience tracking: Net follower growth, views, reach, impressions, likes, comments, shares, saves, and video watch time across selectable date ranges.
- Top performing posts leaderboard ranking
- Automated lifecycle capture at +1h, +24h, +72h, +7d
AI "Best Time to Post" Heatmaps
Analyses historical audience engagement per account to compute the highest converting hours and days. Prevents guesswork by requiring statistical minimum thresholds before recommending.
- Account-specific recommendations for each brand
AI Caption Helper & Tone Adaptation
Generates compelling captions and adapts tones per platform. Seamlessly hooks into top LLM engines with configurable models and strict privacy (captions are never logged).
- Hashtags and Snippets vault per brand
Bulk CSV Content Scheduling
Upload hundreds of posts at once via standard spreadsheet templates. Pre-validation checks each row individually: channel resolution, public HTTPS media, and schedule dates.
- Graceful partial import: valid rows proceed
Direct Cloud Uploads & FFmpeg Probing
Direct browser uploads via signed multipart URLs into Amazon S3 or Cloudflare R2. Background worker extracts dimensions, frame rates, video duration, and converts WebP to Instagram-compatible JPEG.
- Automated orphan media cleanup saves storage costs
White-Label Client Analytics PDF Reports
Exports stunning, publication-ready PDF reports for clients with complete Arabic text shaping and font rendering. Toggle white-label mode to display only your agency or brand logo.
- Scheduled automated monthly delivery to client emails
AES-256 Token Encryption & Two-Factor 2FA
All OAuth access & refresh tokens are encrypted at rest using Eloquent encrypted casts and stripped from logs. Two-Factor Authentication (TOTP) protects workspace owner logins.
- Brute force login decay limits per IP & account
- Comprehensive activity audit logging (Spatie activitylog)
Dedicated Queues & Idempotent Publishing
Separate Redis queues per platform (publish-facebook, publish-instagram, publish-youtube, publish-tiktok). Unique idempotency keys prevent double posting during transient network retries.
- Platform-specific rate-limiting middleware
Global & Egyptian Local Payment Gateways
Flexible billing engine supporting international cards via Stripe (Cashier) and local Egyptian Pounds (EGP) via Paymob (Cards, Meeza, and Mobile Wallets like Vodafone Cash).
- Strict plan quota enforcement (brands, channels, posts)